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sass & bide

sass & bide

sass & bide is dedicated to the strong, the obscure & the beautiful.

Sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.

 

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